This is a funny dog commercial for Subaru of several dogs going camping. Whoever thought of this commercial has a wonderful sense of humor. These dogs are inside a Subaru, driving to a campground to spend a nice day and night. The dogs got the firewood ready for the evening. Night came. One dog is playing the guitar. A wolf howls. All the dogs are frightened. In the next scene, we see paws locking car doors. All the dogs huddle in the center of the Subaru, scared but safe. The wolf is still howling in the background.
Why do commercials use dogs?
Does the commercial get the message across? Actually, it doesn’t say anything about the car’s safety. However, Dr. Karen B. London, a Certified Applied Animal Behaviorist and Certified Professional Dog Trainer, wrote an interesting article in The Bark. She shares that about one third of TV commercials in recent years have dogs in them. Especially in the Super Bowl, there’s always a prominent commercial featuring a dog.
For example, the Budweiser puppy commercial. Actually, even around 30 years ago, Bud Light featured Spuds Mackenzie, a Bull Terrier, in their commercial. Not only the beer industry understand the power of using a dog in their commercial. Taco Bell’s Chihuahua is probably the most famous dog in recent advertising history.
It seems consumers warm up to commercials that have dogs in them. It’s understandable. When dog lovers see a dog coming toward them on the street or in the park, their face break into a smile. Their hearts open wider. Something like this probably take place on some level when we watch commercials. Otherwise we wouldn’t have 1/3 of television commercials using dogs in them. Next time you see a commercial with a dog in it, pay attention to how you feel. And see if you feel more friendly toward the product as a result of seeing a dog associated with it.
Enjoy watching this humorous Subaru commercial of several dog friends at the campground.
Image source: via Autoblog
Article source: Dr. Karen B. London in The Bark